Coffee Culture

How Millennials Are Shaping the Coffee Scene

Millennials—those born between 1981 and 1996—have transformed many industries with their unique values and behaviors. Coffee is no exception. From what they drink to where they buy it, millennials are reshaping the coffee scene around the world. Their preferences have influenced product innovation, café design, marketing strategies, and even global sourcing practices. Understanding this generation’s …

The Rise of Third-Wave Coffee: A Cultural Revolution

Third-wave coffee is more than a movement—it’s a global shift in how we understand, appreciate, and consume coffee. It values origin, ethics, craftsmanship, and transparency. Unlike previous waves that prioritized convenience or branding, third-wave coffee is all about quality and story. It’s a revolution that starts with the farmer and ends with a thoughtfully brewed …